Why Responding to Comments is Good for Business

You have an amazing photo to share on Instagram.  You now need to spend time crafting the {nearly} perfect caption and adding hashtags.  But let’s be real, this caption/hashtag stress is one of the biggest obstacles to posting on social media.  Anyone else have the perfect image and find themselves sitting and staring at their phone, only to give up? We will be releasing a caption writing guide soon.  But let’s assume you find inspiration and compose the perfect caption to go with that perfect picture and you post it. You’ve now been rewarded with several comments and a lot of likes.  Way to go - but what is the next step?

At some point, whether you’ve decided to respond instantaneously or during dedicated “social media” time (my recommendation), you need to respond.  You should respond to each and every comment on your post and every DM that comes into your inbox . Not responding is the equivalent to being out on a road ride and not giving a nod or wave to passing cyclists or how one might feel when they drop into their local bike shop and no one says “hey” as they enter.  That is not a good feeling. We’ve all felt ignored by someone and, personally, I’ve vowed never to return to some of those situations. You?

I mean, we don’t want to be stalked as we drool over the newest bike release, but “hey, can I help you” goes a long way.

Your social media response could be simple or really detailed, depending on the original comment.  I always suggest asking a question so that you can learn more about the people who follow you - also, it boosts your engagement rate to have more comments on the post and questions can help facilitate that. 

I’d suggest not relying solely on emojis for a response...but sometimes a 👊🔥🔥 is just what the comment calls for.  The way I see it, as long as you’re being authentic, kind and responsive, you’re winning. Being true to you and your brand will always win.  We can all tell when someone is being fake or inauthentic and if they don’t really care about us as customers. Don’t be that person.

If you need more help with instagram, or maybe a plan on how you can engage with your cycling fans and customers, we’ve created a guide for you.  We’re sharing all our tips to improving your engagement rate, reaching more customers and being authentic online. Be one of the first to get it, by clicking here.

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Our guide is ready and  It's going to give you some great strategies and insight into how we use instagram to reach (and sell to) cyclists.