As you know, setting goals for your business is essentially a requirement. You need to know where you want to go and each of the smaller steps it will take to get you there. I won't bore you with the high school health class goal setting template - although valuable, it's available where ever you shop for goals! You know - is it attainable, measurable, blah blah blah.
Ok, really I shouldn't knock it because it is a good starting point - and really if you can't measure it, it's only a dream.
Moving on, I spoke on Instagram Live yesterday about what sorts of things you could be measuring and yes, likes and follows are a start, but engagement is where it's at! What kind of posts/images/captions are you getting engagement from? How are people responding? Are they customers or just followers?
And most importantly - Are you being helpful to your customers?
ACTION STEP - evaluate your goals for Instagram as part of your marketing plan. Are people responding to your posts? What kind of post brings you the most engagement? Are the people that you're engaging with actual customers?
NEXT WEEK: We'll be sharing the test we did with an Instagram account. How we grew it from 80 followers to 1000+ in 6 weeks. Plus how we're getting amazing engagement!