Yesterday Joe and I hosted a live Q&A on instagram and answered questions about how to grow a community on Instagram.
For us it is important to think of Instagram as a community, and not a place to sell. So let's dive into what Joe had to say.
1. WHY - why did he want to grow his account? For Joe, he was looking to gain support and an community around some big cycling plans he had for the summer of 2018. He also wanted to learn more about instagram and how it really worked. Joe is an avid cyclist and in his words "a weekend warrior that took it too far".
2. GOAL - did you set goals and what were they? Initially Joe had set a goal of 500 followers. He quickly realized that he would surpass that and decided to go for 1000. After about 6 weeks, he met that goal - although the last 50 seemed to take forever!!
3. HOW - what steps did you take to reach your goal? The first thing Joe did was simplify his account. He chose to only post cycling photos and photos with a bike in them. He saved food and family photos for his Instagram stories, so that his grid looked cohesive. Next, he "went down the rabbit hole" of hashtags. It's important that the hashtags fit with the photo you are posting. Avoid ones like #love #likesforlikes etc. Even hashtags with 1M posts, may not be the best to use because there is almost too much content. Finding a nice niche hashtag is probably best. Joe also posted at least 1 photo a day so that he was top of mind. Finally, and probably the most important was engaging. Engaging with people on your own account, but also reaching out to others and asking questions and making comments on their account. You can follow Joe here.
REMEMBER: Your account should be a community, not a place to sell!
ACTION STEP: How can you make your account more of a community? Make a list of ways or content you can provide your followers so they can get to know you or your company and trust you.
NEXT WEEK: Live Q&A moved to Wednesday afternoons instead of Mondays.