Let's get right down to it.
1. Plan a photoshoot - either a DIY shoot, or with a professional photographer. Either way, make a list of exactly what you need. A professional photographer should ask lots of questions about your company, customer and brand. They should have a really good idea about what you do and why you do it!
2. Crop older images or change angles when you are photographing. You don't need a whole new set up to create more content.
3. Re-use old content. Was something popular or bring you more sales/leads? Feel free to use it again. But maybe wait a few months.
4. User-generated content. Come up with a fun hashtag and share images of your customers using your product or service. This can help create a community around your business and provide you with great content.
5.Behind the scenes images or video. What makes your product or service special? Show how and why you offer that to your customers. Do you use special materials or have a creative technique? Share that with the people who want to buy!
ACTION STEP - Make a list of 10 "things" you could put in your feed. Think of them as categories for your content. Then get rid of a few to simplify. Simple is always better!!
NEXT WEEK: Authentic engagement on Instagram
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